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Social media for scientists - Case studies and best practices

Today more and more scientists use social media for science communication and public outreach, but also as a tool for managing their online identity inside and outside social platforms. This course will explore the best practices of using popular social media platforms such as Twitter, LinkedIn, and Instagram. Participants will learn from case studies of successful social media use in science, while developing an understanding of the larger online ecosystems.

Who is this course for?

This course is ideal for researchers in natural sciences who want to develop their public outreach skills, learn to manage their online identity and sharpen their communication skills. It is suitable for early-career researchers who are interested in science communication and want to learn how to use social media to promote their research and engage with their peers and the public.

What will you learn?

Understand the role of social media in science communication and public outreach

Manage your online identity and develop a balanced approach to reputation management on the web

Understand your target audience and clarify your outreach goals to better develop effective content

Manage online interactions, including dealing with fake news, negative feedback, trolls and harassment

Interested in customised activities? Get in touch by email to plan your training.


Module 1: Introduction of Social Media for Scientists
Module 2: Creating effective content: best practices, case studies
Module 3: Managing your online identity and online interactions

Hand-outs materials and further readings will be provided during and after the course.


Start upon reaching the minimun number of 15 participants


4 online live sessions

Number of participants

min 15/max 25

Training hours



290 €

Participation certificate

Available upon request.