Communicating with the media and the public
From visibility to networking, from fun to personal reward, communication with non-experts brings several advantages, at the personal, career and institutional levels. However, it may be challenging. This course will help participants understand what is the public perception of science, how to better engage non-experts in research topics and how the media works. Through a combination of frontal lectures and practical activities attendees will learn how to select their key messages and how to convey them effectively when interacting with the media or the lay public.
IL CORSO POTRÀ TENERSI IN ITALIANO QUALORA TUTTI GLI ISCRITTI FOSSERO DI LINGUA ITALIANA
Researchers in natural sciences and other professionals interested in public speaking and in learning how to deal with the media
Organise your content for different types of communication, verbal or written
Select the key messages you want to convey, when dealing with the media or non-experts
How the media works
How the public perception of science varies across countries and backgrounds
Interested in customised activities? Get in touch by email to plan your training.
All modules include short lessons and practical activities. Exercises are carried out individually or in groups and always discussed collectively.
Module 1: Why communicating science. The public perception of science
Module 2: Basics in science journalism
Module 3: Talking to the media
Module 4: Public speaking
Hand-outs materials and further readings will be provided during and after the course.
Start upon reaching the minimun number of 12 participants
SISSA, Trieste
min 12/max 20
16
600 €
Available upon request
